Nº 01 · Compare
SIGNL vs
Wicked Reports
The Wicked Reports alternative built for info businesses. Wicked Reports attributes orders and sends new-customer events to Meta and Google. SIGNL does that for call funnels and runs the CRM, booking and payments behind it.
Applications open soon
See the whole workspaceThe short answer
- Jobs covered
This page sets 7 jobs side by side. SIGNL does all 7. Wicked Reports covers 4 of them in full and part of 3 more.
- Built for
Ecommerce and info brands with paid traffic that want order-level return and acquisition cost. SIGNL is built for coaches, agencies and info businesses that sell on calls.
- One workspace
SIGNL keeps the lead, the call, the payment and the report in one workspace.
At a glance
- What it is
- SIGNLThe AI CRM built for info businesses
- Wicked ReportsMarketing attribution and ad-spend decision software with click-based order attribution and an AI analyst.
- Who it is for
- SIGNLCoaches, agencies and info businesses that sell on calls
- Wicked ReportsEcommerce and info brands with paid traffic that want order-level return and acquisition cost.
- How it is priced
- SIGNLFounding prices, a monthly fee per plan
- Wicked ReportsPlans by annual revenue band, from Measure to Enterprise.
Side by side
| Job | SIGNL | Wicked Reports |
|---|---|---|
| Prove | Wicked Reports does 3 of 4 in full | |
| Several attribution models you can switch between | IncludedFive models, one click apart | IncludedFirst-touch, last-touch and multi-touch models |
| Sends sales back to the ad platforms | IncludedBooked calls and payments go back to Meta, Google and TikTok | IncludedSends sales and leads to Meta and Google Ads |
| Ad spend and return across several platforms | Included | IncludedMeta, TikTok, Pinterest, Google, Snap and Microsoft ads |
| Tracked links and call tracking numbers | Included | PartlyUTM and click capture; tracking code on your site |
| Capture | Wicked Reports does 0 of 1 in full | |
| Keeps the lead when a form is left half-finished | Included | PartlyCaptures email addresses before form submission, when available |
| Agent | Wicked Reports does 1 of 2 in full | |
| An AI agent that asks before it changes anything | Included | PartlyAnalyst answers from verified data; no account actions described |
| MCP server for AI assistants | Included | IncludedConnect ChatGPT or Claude through its MCP server |
Read on 12 October 2026, from their own pages
Prices
| Plan | Price |
|---|---|
| Coach or business owner | $97 a month, 1 client workspace |
| Agency or operator | $297 a month, unlimited client workspaces |
| Plan | Price |
|---|---|
| Measure | $499/month |
| Scale | $699/month |
| Maximize | $999/month |
| Enterprise | Starts at $4,999 (period not stated) |
Currency shown as $ with no code stated.
Add-ons: Advanced Signal (Meta CAPI) +$199/mo and 5 Forces AI +$199/mo on Measure and Scale; included in Maximize and Enterprise.
Plan placement depends on annual revenue (page shows Measure band as $0 to $2,500,000; use last 12 months gross revenue).
Read on 12 October 2026. They may have changed since.
Switching from Wicked Reports
Bring your leads over as a CSV, then reconnect payments and ads. Wicked Reports stays on until the numbers agree.
- Apply for a workspaceApply, and SIGNL sets up your workspace. You do not need to cancel anything first.
- Bring your leads acrossUpload a CSV of your contacts on the Leads page. SIGNL runs a dry run first, skips rows with no email or phone, and leaves contacts already there untouched.
- Connect payments and adsConnect your payment processors and ad accounts from Integrations, so sales and booked calls reach the ledger and go back to the ad platforms.
- Run both until the numbers matchKeep Wicked Reports on while you compare. Move over when the two agree.
Questions
Can I run SIGNL alongside Wicked Reports?
Yes. Nothing in SIGNL needs Wicked Reports switched off, so you can run both and compare the numbers before you move.
Does SIGNL send sales back to the ad platforms?
Yes. Booked calls go to Meta and TikTok; payments from Stripe, Whop, PayPal, ThriveCart, Ablefy, Commas and GoCardless go to Meta, Google and TikTok.
Which attribution models does SIGNL have?
Five, one click apart: first touch, last touch, linear, U-shaped and time decay.
How do the prices compare?
Both are under Prices, with the day each was read. Wicked Reports's may have changed since.
Where do the facts about Wicked Reports on this page come from?
Only from Wicked Reports's own public pages, each shown under Sources with the day it was read. A job its pages do not answer is left out of the table.
Sources
Every fact about the other tool on this page was read on its own public pages, on the day shown.
www.wickedreports.com/
platform/ technology, read on 12 October 2026 www.wickedreports.com/
feed-google-ads-ai, read on 12 October 2026 www.wickedreports.com/
integrations, read on 12 October 2026 www.wickedreports.com/
analyst, read on 12 October 2026 www.wickedreports.com, read on 12 October 2026
www.wickedreports.com/
pricing, read on 12 October 2026
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Wicked Reports is a trademark of its owner. SIGNL is not affiliated with Wicked Reports, and names it only to compare. All product names and logos belong to their owners. They identify integrations only and do not imply endorsement.