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Nº 21 · Integrations

Connect TikTok Events API to SIGNL

Server-side Purchase and Lead events into TikTok. See what syncs, where it stops and how to set it up.

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Works with TikTok Events API

Early useNativeData out

What it does

Server-side Purchase + Lead events into TikTok so the platform can optimise for the real conversion, not the pixel fire.

Early use: Not yet proven against TikTok's test event code.

What syncs

What it covers

4
  • Events API v1.3
  • Hashed email + phone
  • Dedup by event_id
  • Test-event support

What it does not do

  • Refunds are not sent here. A refund is taken back in Google Ads only.

Set it up

Connect in SIGNL

  1. In TikTok Events Manager, choose the pixel, then Settings, and generate an access token. Note the pixel id and your advertiser id.
  2. Enter the pixel id, token and advertiser id and save. Without the advertiser id SIGNL cannot check the token.
  3. Connected and proven: SIGNL has used it successfully.

Questions people ask

What does SIGNL send to TikTok Events API?

To TikTok Events API: Events API v1.3, Hashed email + phone, Dedup by event_id, Test-event support. Data moves one way, out of SIGNL.

How do I set up the connection to TikTok Events API?

It takes 3 steps, listed above. The first: In TikTok Events Manager, choose the pixel, then Settings, and generate an access token. Note the pixel id and your advertiser id.

Where does the connection to TikTok Events API stop?

Here is where the TikTok Events API connection stops. Refunds are not sent here. A refund is taken back in Google Ads only.

How ready is the connection to TikTok Events API?

Early use: the TikTok Events API connection is built and switched on. Not yet proven against TikTok's test event code.

Keep going

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