Prove: see what made the money

What Prove covers

Prove shows which sources brought the money. It credits a sale to its source with five models, puts spend and cash side by side per campaign, sends results back to your ad accounts and shows revenue per YouTube video.

Credit a sale to its source

1. Open Tracking in a client workspace and choose the Overview tab.
2. Read Clicks (opens of the short link and visits through your own URL with the link's code), Unique Visitors and Attributed Revenue. The revenue tile counts tracked links only, and by default it is the total since each link was created. The Attribution Quality card below counts every customer with any touch (link, email or UTM), so its total can be larger. Use the date range above them to narrow all three to a period (today, the last 7, 30 or 90 days, this or last month, the last 12 months, or your own dates). Clicks and revenue are dated from 4 October 2026, so a range that starts earlier tells you its clicks and revenue run low.
3. Open Multi-Touch Attribution and choose a model: First-touch, Last-touch, Linear, U-shaped or Time decay.

First-touch gives all the credit to the first tagged touch, and Last-touch gives it to the most recent one. U-shaped gives 40% to the first touch, 40% to the last and 20% to the middle. Time decay uses a half-life of 7 days from the last touch.

Compare spend with cash

The Ads page is where you decide whether a campaign earns its budget, because spend and cash sit on one row.

1. Open Ads in the client workspace.
2. Read Spend, Cash and ROAS for each campaign. Leads are matched on the platform's campaign id where your ads send one, else on the campaign's utm_campaign tag; calls and cash are matched on the tag. A campaign without a tag shows a dash instead of a number for calls and cash, and no ROAS.
3. Pick a cash model with the Cash model buttons, so this page and Multi-Touch Attribution agree.
4. To pause, resume or change a daily budget, use the controls on the campaign row.

A pause or budget change is held for your approval in the app before anything runs.

Send results back to your ad accounts

What each platform receives depends on the event and the source of the payment.

Booked calls are sent to Meta and TikTok. Payments from Stripe, Whop, PayPal, ThriveCart, Ablefy, Commas and GoCardless are sent to Meta, Google and TikTok.

See revenue per video

Open Tracking, choose the Source tab, then YouTube. The YouTube Videos table shows a Revenue column for each video. A percentage built on fewer than 50 views is marked as arithmetic rather than evidence.

Where it stops

These are the limits to know before you rely on the numbers.

A refund is taken back in Google Ads only. Whop is a source of spend and campaign controls on the Ads page, not a destination for conversions. Pause and budget changes on Meta or Whop are the ones held for approval.

Read next

• Reference: Tracking and Metrics.
• The overview: Prove.