Metrics

What a dashboard widget can be pointed at. A widget asks for a shape — one number, a line over time, or a breakdown — and only metrics that support that shape are offered.

58 metrics

Leads

New leads

single number · over time

Visitors created in the selected period.

Hot leads

single number

Visitors with intent score ≥ 75 (current-state — score decays, so no period comparison).

Total visitors

single number · over time

All tracked visitors created in the selected period.

Identified rate

single number

Share of visitors in the period with a captured email.

Sales

Won call value

single number · over time · broken down

Contract value recorded on calls marked won in the period. This is not confirmed payment revenue.

Revenue (payments)

single number · over time

Net payment events (gross minus refunds) from tracked visitor payments.

Calls logged

single number · over time · broken down

All calls logged in the period.

Close rate

single number

Won calls ÷ calls with a recorded outcome (won, lost or disqualified) in the period. Calls still awaiting an outcome are excluded rather than counted as losses.

Show rate

single number

Attended calls ÷ calls with a recorded attendance in the period. Calls nobody has marked up are excluded rather than counted as no-shows.

Avg deal value

single number

Average deal value across won calls in the period.

Open deals

single number

Deals currently open (current-state — ignores the date range).

Conversion funnel

broken down

Visitors → identified leads → form submissions → calls booked → enrolments.

Top Objections

broken down · single number

Structured loss reasons captured on lost/no-decision/disqualified calls in the period.

Attribution

Attributed revenue

broken down · single number

Revenue credited to marketing touches under a multi-touch attribution model.

Attribution rate

single number

Share of revenue with at least one UTM-tagged touch. Higher = more of your revenue is traceable.

Team

Rep leaderboard (cash)

broken down

Paid commission cash per rep — the leaderboard ranking.

Commissions owed

single number · broken down

Pending (unpaid) commission total in the period.

Reporting

EOD cash

single number · over time

Cash collected as reported in end-of-day entries.

EOD shows

single number · over time

Shows reported in end-of-day entries.

EOD closes

single number · over time

Closes reported in end-of-day entries.

EOD offer rate

single number

Offers made ÷ shows across end-of-day entries in the period.

Recovered revenue

single number

Revenue from visitors first seen via server ingest — conversions the browser pixel would have missed.

Tracking events

single number · over time

Visitor events captured by the tracking pixel in the period.

Forms

Form submissions

single number · over time · broken down

Submissions across all published forms in the period.

Form completion rate

single number

Submissions ÷ distinct form-view sessions (from per-field tracking events).

Bookings

Bookings created

single number · over time · broken down

Calls booked through public booking pages in the period.

Tracked link clicks

single number · broken down

Clicks on tracked short links (lifetime counters, ranked by link).

Fields and custom

Leads · Count

single number · over time · broken down

How many leads there are.

Leads · Total intent score

single number · over time · broken down

Total of Intent score across leads.

Leads · Average intent score

single number · broken down

Average of Intent score across leads.

Leads · Total total revenue

single number · over time · broken down

Total of Total revenue across leads.

Leads · Average total revenue

single number · broken down

Average of Total revenue across leads.

Leads · Total average order value

single number · over time · broken down

Total of Average order value across leads.

Leads · Average average order value

single number · broken down

Average of Average order value across leads.

Leads · Total purchases

single number · over time · broken down

Total of Purchases across leads.

Leads · Average purchases

single number · broken down

Average of Purchases across leads.

Leads · Total visits

single number · over time · broken down

Total of Visits across leads.

Leads · Average visits

single number · broken down

Average of Visits across leads.

Calls · Count

single number · over time · broken down

How many calls there are.

Calls · Total deal value

single number · over time · broken down

Total of Deal value across calls.

Calls · Average deal value

single number · broken down

Average of Deal value across calls.

Calls · Total payment amount

single number · over time · broken down

Total of Payment amount across calls.

Calls · Average payment amount

single number · broken down

Average of Payment amount across calls.

Calls · Total duration (min)

single number · over time · broken down

Total of Duration (min) across calls.

Calls · Average duration (min)

single number · broken down

Average of Duration (min) across calls.

Deals (CRM) · Count

single number · over time · broken down

How many deals (crm) there are.

Deals (CRM) · Total value

single number · over time · broken down

Total of Value across deals (crm).

Deals (CRM) · Average value

single number · broken down

Average of Value across deals (crm).

Deals (CRM) · Total probability

single number · over time · broken down

Total of Probability across deals (crm).

Deals (CRM) · Average probability

single number · broken down

Average of Probability across deals (crm).

Form submissions · Count

single number · over time · broken down

How many form submissions there are.

Commissions · Count

single number · over time · broken down

How many commissions there are.

Commissions · Total amount

single number · over time · broken down

Total of Amount across commissions.

Commissions · Average amount

single number · broken down

Average of Amount across commissions.

Ad spend · Count

single number · over time · broken down

How many ad spend there are.

Ad spend · Total spend

single number · over time · broken down

Total of Spend across ad spend.

Ad spend · Average spend

single number · broken down

Average of Spend across ad spend.

Team · Count

single number · over time · broken down

How many team there are.

This page is generated from the same list the product runs on, so it is never out of date. Something missing or unclear? Get help.